Performance Dashboard

QoQ analysis of your land investing business.

How to use: Enter your numbers directly below — mail sent, calls made, texts sent, conversion rates, and deal metrics. The KPI cards and charts update instantly. QoQ changes compare to the previous quarter. Use the dropdown to switch between periods.

Your Numbers — Q1 2026

Enter your actual quarter numbers. KPI cards and charts update instantly.

Marketing Activity

Mail Sent

Cost/Piece

Cold Calls

Cost/Call

Texts Sent

Cost/Text

Additional Marketing Spend

Conversion Rates

Mail Response

Call → Conv

Text → Conv

Conv → Offer

Offer → Contract

Contract → Close

Deal Metrics

Avg Profit/Deal

Avg Acquisition Cost

Avg Days to Close

days

Net Profit

$276,347

+0.0% QoQ

Closed Deals

+0.0% QoQ

Total Conversations

475

+0.0% QoQ

ROI

58.6%

+0.0% QoQ

Offers Made

166

+0.0% QoQ

Contracts Signed

+0.0% QoQ

Cost Per Deal

$225

Profit Per Deal

$14,775

Profit & Revenue Trend

Net Profit
Marketing Cost

Deals & Conversations

Conversations
Closed Deals

Channel Attribution — Q1 2026

Direct Mail

Deals Attributed2

Channel Cost$3,250

Cost / Deal$1,651

Profit from Channel$29,531

Cold Calls

Deals Attributed7.9

Channel Cost$300

Cost / Deal$38

Profit from Channel$118,125

Text/SMS

Deals Attributed8.9

Channel Cost$150

Cost / Deal$17

Profit from Channel$132,891

Conversion Rate Trends

Conv→Offer
Offer→Contract
Contract→Close